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Live council deliberation (sample)

How the council wrote one product description

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Demo

1 Input

Source URL: https://verdant-sample.myshopify.com/products/activated-charcoal-soap

SKU: VRD-CHAR-150

Piece type: Shopify product description

Brief: Rewrite to emphasize sensitive-skin benefits while keeping SEO terms (vegan, sulfate-free, activated charcoal). Target a buyer searching 'gentle face soap for sensitive skin.'

Brand voice profile: Warm, conversational, eco-aware. Avoids clinical language. Uses 'you' / 'your'. Sentences 12-22 words.

Extracted facts:

  • Active ingredient: activated bamboo charcoal
  • Vegan, sulfate-free, palm-oil-free
  • 150 g bar
  • $12 retail / $4.40 COGS
  • Made in Portland, OR

2 Council deliberation (in order)

Researcher
Local research model (private GPU) · 1840ms · 1240 tokens
Pulled 3 competitor product pages (Lush, The Soap Co., Ethique). Identified 4 high-volume sensitive-skin keywords missing from current copy: 'gentle cleanse', 'pH-balanced', 'fragrance-free option', 'sensitive-skin friendly'. Noted competitor Avg word count: 142. Current page: 87.
Writer
Frontier writer model (zero-retention API) · 4250ms · 880 tokens
Made for skin that's been through it. Activated bamboo charcoal lifts away the day's grime — no harsh sulfates, no synthetic fragrance, no animal-derived anything. One bar, 150g of restraint. You'll know after a week.
Writer notes: Anchored on 'restraint' as a brand-voice move; led with audience identification rather than ingredient.
Critic
Frontier critic model (zero-retention API) · 3110ms · 620 tokens 78
  • factuality
    All claims grounded in source. Vegan / sulfate-free / palm-oil-free verified vs supplier sheet.
  • brand_voice_match medium
    Tone reads slightly clinical in middle paragraph. 'Restraint' framing is sharp but 'no harsh sulfates' list-pattern broke the warm conversational profile.
  • seo_optimization
    3 of 4 target keywords present. Missing: 'gentle cleanse' — Optimizer should add.
  • originality
    No phrase >5 consecutive words matches the corpus or web.
  • length
    168 words — within 150-200 target.
Optimizer
Frontier optimizer model (zero-retention API) · 2890ms · 510 tokens
Rewrote 3 sentences in middle paragraph for warmer voice. Added 'gentle' twice to hit the missing keyword. Removed list pattern; converted to continuous prose. Preserved all factual claims + SEO terms.
7 lines changed · 12 word delta
Originality Check
Local detector + web corpus duplicate scanner · 1180ms · 0 tokens PASS
max_consecutive_words_match: 6 · threshold: 8 · web_corpus_checked: True · internal_corpus_checked: True · closest_external_match: ethique.com — 6 consecutive words ('made from sustainably sourced bamboo'). Below threshold.
Publisher
Frontier publisher model (zero-retention API) · 820ms · 0 tokens READY_FOR_REVIEW
All hard gates passed. Brand-voice drift was flagged by Critic but Optimizer's revision brought composite score to 86. Sent to draft queue per account default; customer auto-publish toggle is OFF for product descriptions.

3 Pre-publish guardrail results

Final text (sent to customer's review queue)

Made for skin that's been through it. Activated bamboo charcoal helps lift away the day's buildup without the harsh sulfates that make sensitive skin flare. One small bar — 150 g of restraint, vegan, fragrance-free if you want it that way. You'll know in a week.

5 models 14.1s total 3,250 tokens 0 retries Status: ready for review
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