We take the raw data sheet your supplier sent — item codes, materials, dimensions — and turn every row into an on-brand Shopify product description that converts. 500–5,000 SKUs. Flat fee. No retainer.
500 SKUs
one-time · 10 business days
Full refund if not satisfied before going live.
2,500 SKUs — Most Popular
one-time · 14 business days
Full refund if not satisfied before going live.
5,000 SKUs
one-time · 21 business days
Full refund if not satisfied before going live.
The Problem
Mid-market jewelry and apparel brands carry the same structural debt: you sourced a new collection, the supplier sent a CSV with SKU codes, material specs, and weights, and someone uploaded it directly to Shopify. Every description in that collection now reads like a purchase order.
Google sees 400 nearly-identical product pages. Customers land on "925 Sterling Silver. Cubic Zirconia. Lobster clasp." and bounce. You're paying for traffic to pages that don't convert — because the copy never gave them a reason to buy.
Manufacturer copy on your store
Spec-sheet language — material grade, item codes, weight in grams. Identical across every SKU in the collection.
No search visibility
Google indexes "925 Sterling Silver Ring" and finds 10,000 stores saying the same thing. You own none of the long-tail.
High traffic, low CVR
Buyers arrive from ads or organic, read six words of spec copy, and leave. The catalog is there — the story that sells it isn't.
No bandwidth to fix it
Your ops team is processing orders. Your agency quoted $25/SKU. A 2,000-SKU catalog would cost $50,000 to rewrite — so it stays broken.
Deliverables
120–200 words per SKU. Your brand voice calibrated from Day 0 references — not boilerplate. Jewelry: style story, metal quality, occasion. Apparel: fit, feel, fabric, occasion.
Within character limits, CTA-optimized. Every product page gets a title and meta that earns the click — not "Product Name | Store Name."
Long-tail keywords your catalog should rank for, mapped to specific SKUs. CSV with monthly search volume and difficulty — so you know where the organic wins are.
Included on 2,500+ SKU tiers. Category-level copy for your biggest collections — the words Google reads when deciding whether to rank your Rings or Dresses page.
Everything packaged as a Shopify-ready CSV — import from Admin › Products › Import. One upload. Catalog updated. Change log tells you exactly what changed on each SKU.
Cross-link recommendations between related SKUs and collections. Lifts domain authority across the catalog without any technical SEO work on your end.
Sample Output
Real before/after from our pipeline — women's jewelry, Layered Necklace collection.
BEFORE — manufacturer CSV (22 words)
14K gold plated layered necklace. Chain length: 16+2 inch extender. Pendant: 8mm cubic zirconia. Lobster clasp. Tarnish-resistant finish.
AFTER — SKU Readiness Sprint (158 words)
Layer it, stack it, wear it every day. This 14K gold-plated layered necklace gives you two looks in one — a delicate chain that sits at the collarbone and a longer strand that falls just below. The 8mm cubic zirconia pendant catches light without weight. Gold-plated over brass with a tarnish-resistant finish — safe for daily wear, showers-optional. 16-inch chain with a 2-inch extender so you can place it exactly where you want it. Lobster clasp for a secure close. Pairs cleanly with our Twisted Rope Cuff or worn solo for an effortless everyday look. Ships in a gift-ready pouch.
Full sample deliverable on request — contact us directly.
Timeline
Sign up and complete the onboarding form — upload your CSV, share 3 brand voice references, and optionally share read-only Shopify admin access. The engine starts keyword research the moment the form submits.
We map long-tail keywords to your SKUs and calibrate the copy engine to your brand voice. Jewelry and apparel have distinct language — we write to each category, not a template.
Descriptions drafted and reviewed in a continuous sprint window. Every SKU must clear a quality gate before it ships — no description leaves as boilerplate.
Final CSV + change log delivered. Step-by-step import walkthrough included. Bulk import takes under 10 minutes. Optional upgrade to a monthly content retainer available after delivery.
Why Us
| SKU Readiness Sprint | Content Agency | In-House Copywriter | |
|---|---|---|---|
| Input | Your manufacturer CSV | Brief required | Research required |
| Per-SKU cost (2,500 SKUs) | $0.48 | $25–$45 | $8–$15 (fully-loaded) |
| Total cost (2,500 SKUs) | $1,200 | $62,500–$112,500 | $20,000–$37,500 |
| Delivery time | 14 business days | 12–20 weeks | 10–16 weeks |
| Keyword-targeted per SKU | Every SKU | Varies | Varies |
| Shopify bulk-import ready | Included | Extra cost | Manual |
| No ongoing commitment | ✓ | ✗ (retainer) | ✗ (headcount) |
Questions
What format does my manufacturer CSV need to be in?
Any format works — Shopify export, raw supplier sheet, or a custom export. We map your columns during onboarding. Minimum useful columns: SKU/item code, product name, material/fabric, and any variant info (size, color, weight). The messier the CSV, the more impact the sprint delivers.
My store is in a different niche — jewelry and apparel only?
Jewelry and Apparel are our highest-confidence verticals for this sprint. Home goods, accessories, and beauty are also good fits — contact us before purchasing if your catalog is outside these categories and we'll confirm fit.
How do you capture brand voice for jewelry vs. apparel?
On Day 0 you share 3 references — existing product pages you're happy with, a competitor's tone you admire, or a brief style note. Jewelry copy and apparel copy are calibrated separately: jewelry leads with occasion and emotional resonance, apparel leads with fit, feel, and lifestyle. If the first batch misses, we revise.
My catalog has variants — how do you handle size/color SKUs?
We write a base description per parent product and generate variant-specific callouts (size guides, color descriptions) where the CSV includes that data. Shopify's bulk import handles variants natively — the delivered CSV maps to it.
What's the refund policy?
Full refund if you're not satisfied with the deliverables before going live. We ask for specific feedback on what missed the mark before issuing — we'd rather fix it than lose you.
What if my catalog is between tiers — say 800 SKUs?
The 500-SKU tier covers up to 600 SKUs. Beyond that, you're in the 2,500-SKU tier at $1,200. Contact us before purchasing if you want a custom count and we'll price it precisely.
Get Started
Pick the tier that matches your catalog size. The onboarding form takes 5 minutes. Upload your manufacturer's CSV, share your brand references, and we start the sprint.
No scheduling, no call, no waiting on a human. Sign up · upload CSV · go.